Add Yahoo as a preferred source to see more of our stories on Google. Stephan Schambach: Adidas has realized what NewStore was built on: the understanding that mobile has flipped retail on its head.

Adidas Football is bringing in the next phase of its history with an unorthodox approach: a new, exclusive application that allows users to customize their own cleats. The adidas GLITCH app, crafted ...

To launch its new Glitch Prep Pack football boot range, adidas turned a London takeaway into a Glitch pop-up, creating new Glitch-themed branding for everything from the menus to the food boxes to a ...

Adidas, a sportswear brand, launched an exclusive pair of football boots that could only be purchased with a unique referral code in order to create brand buzz and expand its reach in the UK. Adidas, ...

Anyone who missed out on Adidas' previous "Glitch Camo" NMD styles should be happy to know that the brand will revisit the look on future releases. Leaking today is a new pair that uses the static ...

There's a glitch with the adidas NMD heading into 2017, but it's one that was intended. Next year, the brand will begin to roll out the "Glitch" Pack, a collection of styles featuring glitch graphic ...

Instant gratification and invite-only exclusivity are just a couple of the highlights of the Adidas Glitch app. Here’s what the founder of NewStore (the platform that powers the app) said about its ...