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The romantic style has become a favorite of Gen Z — and celebrities have taken note Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the ...

TikTok creators have found new ways to encapsulate their aesthetics — and help you identify yours. Limited time: Save 25% on NBC News subscription Get exclusive reporting, live Q&As and ad-free ...

Old fog-shrouded buildings, tweed jackets, yellowing collections of poetry, and classical music are staples of the academia aesthetic, which has taken over the internet in the past year. At their core ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

Another day, another aesthetic brought to you by TikTok. While super-specific styles aren’t new to the app, the latest trending style has a rather unexpected name: Tomato girl summer. Last year, we ...