Most "AI-powered" marketing tools are just rule engines in disguise. Here's how to tell the difference.

Marketing is an art and a science, built on compelling creative campaigns and fueled by deep insights about potential audiences. The goal? To reach consumers with the right message at the right time.

The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era – one built not only on automation but also on orchestration and intelligence. Agentic AI ...

As consumer behavior becomes more fragmented and expectations for personalization rise, performance marketing is undergoing a fundamental shift. Enterprise brands are turning to agentic AI ...

Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing ...

Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption. The post ...

New agentic AI capabilities help agencies, consultants and technology providers deliver scalable marketing execution under their own ...

What is agentic AI? And why is it important? In this week’s episode of the B2B Marketing Podcast, we spoke to Hut 3 about the very topic and how it can be implemented in the various ABM stages. We’re ...

It’s the end of email marketing as we know it. Okay, that might be a bit dramatic. But there’s no arguing that agentic AI isn’t just changing the way marketers design and sell products; it’s also ...

Kore.ai, the global leader in enterprise AI platforms and agentic applications, today named Uma Sandilya Chief Commercial Officer. Sandilya takes end-to-end ownership of sales, go-to-market (GTM), ...

AI-native marketing technology company Brrandom is expanding its footprint in Southeast Asia with plans to establish new ...

What ChatGPT was to consumer-ready AI, agentic AI is becoming for enterprises. The rapid rise of AI agents from companies like Microsoft and Google is proving to be a tantalizing use case for ...