The price hikes affected multiple Apple products, including the MacBook Neo, which increased from $599 to $699.

Tim Cook has confirmed that price increases are coming to Apple devices. Here’s how that benefits rival brands, and how it doesn’t.

Siri got its long-awaited AI upgrade at Apple's big annual developer conference. Is it too little too late?

Apple doesn’t just sell products. It builds relationships.

It’s been an eventful week in Appleverse. From Apple Inc. AAPL warning of potential price hikes to a refreshed product lineup, here’s a quick recap of the top stories that made headlines over the weekend.

Apple rebuilt Siri from the ground up, cranked up the dial on AI integration, and added new parental control features for parents at its World Wide Developer's Conference keynote.

Apple’s WWDC 2026 brought Siri AI, iOS 27 performance updates, stronger parental controls, Xcode 27, and Apple Watch cuts. Apple’s Worldwide Developers Conference kicked off Monday with an overhaul of its entire software ecosystem, placing a ...

Apple is expected to present new artificial intelligence capabilities for its Siri voice assistant at its annual developers’ conference starting Monday, with the event serving as CEO Tim Cook’s last major public appearance before his planned retirement.

Apple (NASDAQ:AAPL) stock has not reacted all too positively amid WWDC 2026. Undoubtedly, that’s not because the presentation disappointed. There were ample AI innovations under the hood, but, in terms of the surprise factor,