Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...

Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data ...

Oracle is buying its way toward dominance in the cloud-based marketing software arms race. Today it announced it will buy BlueKai, a company that helps marketers measure how well their ad campaigns ...

Yesterday, BlueKai announced the second edition of its BlueKai Pulse which looks at intent data across its data exchange through the end of November. The report offers insights on consumer buying ...

Oracle has indeed made another acquisition: marketing tech startup BlueKai. UPDATED: The company did not announce terms for the deal but a source tells us the purchase price was around $400 million.