We have come a long way in our search for straight hair. While the first straightener was invented in 1909, there were days of using an ironing board to smooth out frizz. Now we have nearly any tool ...

While silk presses and keratin treatments have been go-to options for women looking to straighten their hair, some are turning their attention to the more permanent solution of Japanese hair ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has become one of the premier destinations—not just for travel enthusiasts, but for beauty ...

Japanese hair straightening, AKA "thermal reconditioning treatment," videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...