Close-up detail view of seven Labubu monsters / charms / dolls / plus from "Big Into Energy" collection : Loyalty, Happiness, Luck, Hope, Serenity, Love an Secret, during a street style fashion photo ...

Labubu is a plush monster toy, but it’s also on track to be a billion-dollar business. This week, Labubu maker Pop Mart released its financial results for the first half of 2025, giving the public ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

It was a sunny Thursday evening in New York's Washington Square Park. People gathered there for one reason, and one reason only: a Labubu fashion show. On June 12, Labubu lovers strutted down the ...

Pop Mart will restock two popular Labubu blind boxes, which often sell out instantly, on Friday, Sept. 12, and Saturday, Sept. 13, according to the Pop Mart website. The Labubu blind boxes, which hide ...

When assistant marketing professor Ying Zeng clipped a small plush doll—a cute, fox-like character from the Shanghai Disney Resort—to her handbag earlier this year, she didn’t expect it to spark so ...

Last year a giant Labubu Christmas tree was unveiled in Chengdu, China. (Photo by Yang Haiyong/VCG via Getty Images) If Labubu has been the story of 2025 then the elf-like figure might also be the ...