Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Imagine a dystopian police state dominated by poverty, with ...

In a new ad campaign, a visibly pregnant Kylie Kelce knocks back pints of mountain water. The "Not Gonna Lie" podcast host partnered with Liquid Death, which typically packages its still water in ...

In the opening frames of Liquid Death’s debut Super Bowl ad, a white and gold can emerges with a splash, surrounded by ice, copying classic beer commercial tropes. While the brand name is visible in ...