40 years ago, Pirelli assembled a bunch of cars in a giant P logo on the straight at Monza. The photoshoot yielded a television commercial. And it was the first to spawn a “making of” video to follow.

Pirelli has created a bespoke logo to identify tyres that contain at least 50% materials of bio-based and recycled origin. The new marking – which depicts two arrows in a circle and will be adopted on ...

MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...

The collection showcases the new logo of the Sport Club Pirelli, established in 1922 to promote employee wellbeing through physical activity. The collection consists of two cycling jerseys, a pair of ...

Inter Milan could be on collision course with their sponsors Pirelli after covering their logo on their training shirts on Tuesday. Inter coach Roberto Mancini and his players emerged for their ...