A major change at the 2026 World Cup has already caught the eyes of fans. With the introduction of "hydration breaks," which split up each half of a match, it's now possible for c

In the five-minute spot, titled Backyard Legends: The Greatest Football Story Ever Told, Chalamet preps his friends for the match by describing local legends like “Buzzcut Beckham.” The teams play in a New York City apartment courtyard as Bad Bunny and Messi watch, sitting on the roof of a car in hoodies.

Fox’s coverage of the 2026 World Cup opener between Mexico and South Africa used full-screen commercials during hydration breaks, causing the network to miss a few seconds of second-half action when a two-minute ad block ran long.

You don't have to love soccer to enjoy the World Cup. The memes, star-studded ads, superfans and other off-field moments may be the best part.

The 2026 FIFA World Cup is expected to be one of the biggest commercial events in football history, thanks to the tournament's expansion to 48 teams. Josh Bullmore, Chief Strategy Officer at Publicis Groupe UK,

Channing Tatum, LeBron James and Jason Sudeikis (in character) joined soccer stars like Erling Haaland, Cristiano Ronaldo and others in a short film set at a Hollywood film studio.

By mandating hydration breaks at this year's World Cup, FIFA is facilitating a change with huge financial implications as airing more ads boosts broadcasting revenue.

From crowd-pleasing blockbusters to bittersweet redemption stories, this year’s tournament has something for everyone.